The consumer field typically encompasses various industries and sectors related to products and services used daily by end consumers. Some main areas in the consumer field include:
1. Fast-Moving Consumer Goods (FMCG):
- Packaged foods (snacks, canned goods, instant foods)
- Beverages (soft drinks, beer, wine, mineral water)
- Personal hygiene products (soap, shampoo, toothpaste)
- Household products (detergents, dishwashing liquid, cleaning agents)
2. Fashion and Beauty:
- Clothing, footwear, fashion accessories
- Cosmetics, perfumes, skincare, and haircare products
3. Consumer Electronics:
- Smartphones, tablets, laptops
- TVs, speakers, headphones, smart home devices
4. Household Goods:
- Furniture, home decor items
- Home appliances (washing machines, refrigerators, microwaves)
5. Consumer Services:
- Entertainment services (cinemas, streaming platforms)
- Travel, tourism, restaurants, hotels
- Personal care services (spas, gyms, salons)
6. Retail and E-Commerce:
- Supermarkets, convenience stores
- E-commerce platforms (Shopee, Lazada, Tiki)
7. Food and Beverage (F&B):
- Restaurants, cafes, fast food chains
- Organic foods and health drinks
8. Healthcare Products:
- Functional foods, vitamins
- Health support products (massage devices, blood pressure monitors)
9. Automotive and Personal Vehicles:
- Motorcycles, cars, electric bikes
- Accessories and related services